Creative Director
Sugandh Makwana
A designer & collaborator of boundary-crossing jewellery, is known for her deeply reflective style that bridges tradition and innovation, enriched with cultural sensitivity and personal storytelling.
Hailing from India and sculpted by experiences at Central Saint Martins, she looks through the lens of unconscious biases and brings attention to the ordinary yet significant parts of one's culture that add to their personality more than they realise.
She began her journey in jewellery making with a focus on exploring cultural biases, far from the inclusive, cross-cultural narrative she would later embrace.
Growing up, observing the rich cultural tapestry of India, from everyday rituals to elaborate celebrations and then moving to London for her masters, fostered Sugandh’s appreciation for the significance of cultural details.
Sugandh hopes to inspire others to see cultural heritage not as a limitation but as a superpower. She encourages people to embrace their individuality, drawing strength from the aspects of their upbringing, showing that you can be modern while proudly holding on to your roots.
As a passionate creator, she aims to create pieces that transcend cultural barriers and expresses this through bold designs.
